HYPHAE: Community
HYPHAE builds on the success of ongoing pop-up markets centering 2SLGBTQIA+ and BIPOC creative communities in Western Mass.
HYPHAE supports a vibrant maker community of 2SLGBTQIA+ and BIPOC creatives in Western Massachusetts, building connections between economic stability and more positive outcomes in interconnected economic and health disparities. We curate retail and market opportunities, identity-based support, and experiences to foster a visible sense of belonging within the wider community.
In 2026, we’re focusing on three main projects, with a big dream or two for good measure.
Turn-Key Retail Program
Establish a network of a turn-key retail locations where HYPHAE manages the sale of artist inventory in local businesses, reducing the burden on small business owners while expanding their ability to sell.
Learning Community
Expand our peer-led networking and learning opportunities to grow an inclusive and welcoming set of support services centering BIPOC and 2SLGBTQIA+ creatives.
SHARE YOUR FEEDBACK! Survey open until March 31.
Build Our Market Team
Build a sustainable base of volunteers to serve as leaders in the management and success of our ongoing pop-up markets.
Yet Another Queer Pop-Up Market will continue to serve an important role in community building and creating space for new artists.
Team HYPHAE
M R (they/them), Co-Founder
Partnership & Programming Lead
M has lived in Western Massachusetts for 13+ years, their work has been shown along the East Coast and has been purchased locally, nationally, and internationally. Their studio – To Encounter Belonging – is a regular fixture in the Yet Another Queer Pop-Up Markets. They have over 20 years of experience in program and partnership development across the arts, educational and non-profit sectors. Additionally, they hold an M.Sc. in Applied Conflict Studies with a specialty in Organizational Development.
In their historical role with YAQPUM, they lead partnerships and sponsorships engagement, day-of-event planning and implementation, social media management, and steward administrative details. As part of the HYPHAE team, M will lead our fundraising strategy, and partnership and programming efforts that leverage the wide network of connections we have made in Western Mass.
Jey W (they/them), Co-Founder
Marketing & Inventory Lead
Jey has lived in the Valley for nearly 10 years, relocating from the Midwest. A visual designer by trade, they started Found & Faded in 2023, making hand-dyed clothing and accessories, which has expanded to block prints and kitschy gifts for the inner child. They have more than 20 years of experience in cross-functional communications, marketing, and event planning, with a formal background in journalism and writing.
In their historical role at YAQPUM, they lead website, email, and CRM management, vendor mapping and communications, and advertising/design. As part of the HYPHAE team, Jey will lead marketing and inventory-related efforts like vendor communication and the POS system.
